Principle pairings

The triangles are not a pile of slogans. Three pairings hold the system together.

LDT and SBP

Learn is the specialist. Do is the manager inside the business. Teach is the partner. Practice what you preach is the vision. If you skip LDT, SBP becomes a poster on the wall.

GCT and MAA

Goals become metrics. Content becomes analysis. Targeting becomes action. Strategy and optimization stay aligned. That is the brand. If you skip MAA, GCT is a wish.

CID and CCS

Communicate becomes content. Iterate becomes checklist. Delegate becomes software. Efficiency plus effectiveness is scale. If you skip CCS, CID is meetings.