The optimization loop. A number without a diagnosis is waste. A diagnosis without a change is theater.
- Metrics — what happened. Same standing set every cycle.
- Analysis — why it happened, in one plain sentence.
- Action — kill, scale, or iterate. Dated and owned.
Friday report. Show what is working, what is not, why, and what you will do next. Kill underperformers. Scale winners gradually — no more than 2× in one move. Put 90% of effort on greatest hits. The more channels you run, the more you need this, or you are shooting in the dark.
The original MAA lecture is The MAA Technique. Level 3 of the mastery series is the short version: Metrics, Analysis, Action.
Pairs with GCT.