The triad at the top. This is the why. Every triangle below exists to serve the relationship between these three roles.
- Specialist — the practitioner learning and doing the work — the primary concern.
- Business — the operator who needs the work done and has skin in the game.
- Partner — the coach, agency, school, or association that connects the two and compounds reputation.
When the triad is working, you do not need to sell. People arrive preconditioned. Their friends have used you. You are known in your city the way Donovan Brown is known in Houston. Differentiation is not a 20% off coupon from a heart surgeon. Differentiation is other people speaking about you positively.
Training is funded through work for businesses. That work creates paid reps for specialists. Partners coach quality. Learning drives revenue, and revenue funds more learning. If a process fails any of the three roles, rework it.
The opening of the overview talk is the triad. The 2020 workshop 9 Business Triangles for Growth starts the same way: specialist to systems to scale.
Pairs with Learn, Do, Teach. Specialists learn, businesses do, partners teach.